Dehghani, Milad; Popova, Anna; Gheitanchi, Shahin - In: Journal of Business & Industrial Marketing 37 (2021) 9, pp. 1818-1834
Purpose: This study aims to blockchain facilitate information sharing among different players in the food industry, such as farmers, food suppliers and investors, enabling an effective decision-making process where the information about goods is traceable without any inherent risk. Although...