When small manufacturing businesses are formed, they are often based on a particular skill of the founder. This is often craft based. The need for a wide range of business skills is usually essential to the success of the small business. This article quantifies the types of marketing skills...

The growth in usage of marketing information systems (MIS) within insurance companies is examined. It is based on a series of in‐depth personal interviews with marketing executives and data processing specialists in a selection of UK, US and Canadian life insurance companies.

The current state of the financial services industry worldwide and recent literature on the subject are reviewed. Four major trends are identified and discussed: (1) the trend towards financial conglomeration; (2) globalisation; (3) information technology in bank marketing; and (4) new...

The development of marketing, both in theory and practice can now be seen in a number of educational developments. The article reviews the introduction of a marketing syllabus and the launch of the Chartered Institute of Marketing′s Marketing Financial Services syllabus within the Diploma...