Agrawal, Shivani; Singh, Vinay; Upadhyay, Yogesh - In: Journal of Advances in Management Research 18 (2021) 4, pp. 609-634
Purpose: Due to wider acceptance of information technology (IT) and e-commerce among the consumers, firms belonging to agri businesses are rapidly redefining IT-driven stakeholders' centric completive strategy for their supply chain. This has forced the firms to understand the stakeholders'...