The paper describes the marketing mix modeling results for companies in nonfood retailing. The main objectives of the research are to demonstrate the viable way of making effective recommendations for optimizing the media strategy by modeling offline and online traffic to the stores based on...

Purpose Quality environment is argued to be essential for ensuring food security. The effect of environmental degradation on agriculture has thus gained the attention of researchers. However, the analyses of aggregate and sectoral effect of carbon dioxide emissions on agricultural development...