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An empirical study to analyse consumer decision-making and their purchase intention towards products promoted via Internet marketing
Panda, Rajshree - In: International journal of collaborative enterprise : IJCEnt 4 (2014) 4, pp. 262-277
Persistent link: https://www.econbiz.de/10011346981
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How online search behavior is influenced user-generated content on review websites and hotel interactive websites
Herrero, Ángel; San Martín, Héctor; Hernández, José M. - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1573-1597
Persistent link: https://www.econbiz.de/10011476110
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Are online opinion leaders and seekers distinct? : a study on consumer electronics industry in India
Chakraborty, Uttam; Bhat, Savita - In: Global business review 20 (2019) 3, pp. 813-825
Persistent link: https://www.econbiz.de/10012036133
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Application of the stimuli-organism-response framework to factors influencing social commerce intentions among social network users
Dashti, Mehdi; Sanayei, Ali; Dolatabadi, Hossein Rezaei; … - In: International journal of business information systems : … 30 (2019) 2, pp. 177-202
Persistent link: https://www.econbiz.de/10012037771
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Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar; Hallem, Yousra; Taga, Nadia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
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Platform strategies and user stickiness in the online video industry
Rong, Ke; Xiao, Fei; Zhang, Xiaoyu; Wang, Jingjing - In: Technological forecasting & social change : an … 143 (2019), pp. 249-259
Persistent link: https://www.econbiz.de/10012133792
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How social commerce constructs influence customers' social shopping intention? : an empirical study of a social commerce website
Li, Chia-Ying - In: Technological forecasting & social change : an … 144 (2019), pp. 282-294
Persistent link: https://www.econbiz.de/10012133928
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Chat now... examining the variables influencing the use of online live chat
McLean, Graeme J.; Osei-Frimpong, Kofi - In: Technological forecasting & social change : an … 146 (2019), pp. 55-67
Persistent link: https://www.econbiz.de/10012134649
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Leveraging consumer behavior and psychology in the digital economy
Mohd Suki, Norazah (ed.); Norbayah Mohd Suki (ed.) - 2020
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--
Persistent link: https://www.econbiz.de/10012135431
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How content valence and online impression influence goal achievement in social media environment?
Mishra, Anubhav; Maheswarappa, Satish Sasalu - In: Global business review 20 (2019) 5, pp. 1267-1281
Persistent link: https://www.econbiz.de/10012137638