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Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
Saved in:
2
Themed issue introduction: promises and perils of artificial intelligence and advertising
Rodgers, Shelly
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012483678
Saved in:
3
Themed issue: promises and perils of artificial intelligence and advertising
Rodgers, Shelly
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012483717
Saved in:
4
Why we need better measures of research impact in advertising : considerations for best practices to expand research's reach
Rodgers, Shelly
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 385-389
Persistent link: https://www.econbiz.de/10011966584
Saved in:
5
Intermedia effects for appropriate/inappropriate print and internet stimuli
Rodgers, Shelly
- In:
Advertising, promotion, and new media
,
(pp. 51-67)
.
2015
Persistent link: https://www.econbiz.de/10011708653
Saved in:
6
Reflections on professionalism and human touch : a tribute : editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 269-272
Persistent link: https://www.econbiz.de/10013362307
Saved in:
7
Celebrating 50 years of the Journal of Advertising and beyond : prelude editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 531-534
Persistent link: https://www.econbiz.de/10013417518
Saved in:
8
Reflections on my editorship of the Journal of Advertising : postlude editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 650-651
Persistent link: https://www.econbiz.de/10013417535
Saved in:
9
What a difference 50 years makes! : editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10013362226
Saved in:
10
Past, present, and future of the Journal of Advertising
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 133-135
Persistent link: https://www.econbiz.de/10013362263
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