This paper explores how consumer societies are structurally set up to oppose practices of sustainable consumption and how those structural obstacles could be overcome.Our lifestyle decisions, especially our consumption decisions, are not made in a vacuum. Instead, they are made within social,...

To reduce a negative externality, socially responsible households can invest responsibly (SRI), consume responsibly (SRC), or do both. Which is better? In a closed microeconomic model with intertwined product and capital markets, we analyze how responsible households should use SRI and SRC to...