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Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-congruity and perceived brand globalness
Fastoso, Fernando; González-Jiménez, Héctor - In: Journal of business research : JBR 121 (2020), pp. 429-437
Persistent link: https://www.econbiz.de/10012417364
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Launching new global products into subsidiary markets : The vital role of sales and marketing collaboration
Le Meunier‐FitzHugh, Kenneth; Cometto, Teresa; … - In: Thunderbird International Business Review 63 (2021) 4, pp. 543-558
Persistent link: https://www.econbiz.de/10012536155
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Organizational linkages for new product development : implementation of innovation projects
Cometto, Teresa; Nisar, Arsalan; Palacios, Miguel; Le … - In: Journal of business research : JBR 69 (2016) 6, pp. 2093-2100
Persistent link: https://www.econbiz.de/10011471713
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Drivers of innovation deployment affecting the marketing and sales relationship
Cometto, Teresa; Labadie, Gaston J. - In: Organizational conflict, (pp. 155-169). 2018
Persistent link: https://www.econbiz.de/10011936596
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Seeking attention versus seeking approval: How conspicuous consumption differs between grandiose and vulnerable narcissists
Neave, Lydia; Tzemou, Effy; Fastoso, Fernando - In: Psychology & Marketing 37 (2020) 3, pp. 418-427
Persistent link: https://www.econbiz.de/10012189606
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The “little emperor” and the luxury brand : How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando; Bartikowski, Boris; Wang, Siqi - In: Psychology & Marketing 35 (2018) 7, pp. 522-532
Persistent link: https://www.econbiz.de/10012083899
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The impact of COVID‐19 on consumer evaluation of authentic advertising messages
Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, … - In: Psychology & Marketing (2021)
Persistent link: https://www.econbiz.de/10012633184
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Regionalization vs. globalization in advertising research : insights from five decades of academic study
Fastoso, Fernando; Whitelock, Jeryl - In: Journal of international management 16 (2010) 1, pp. 32-42
Persistent link: https://www.econbiz.de/10003975169
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The standardisation of advertising in the Mercorsur : a process oriented perspective
Fastoso, Fernando (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003383584
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The implementation of international advertising strategies : an exploratory study in Latin America
Fastoso, Fernando; Whitelock, Jeryl - In: International marketing review 29 (2012) 3, pp. 313-335
Persistent link: https://www.econbiz.de/10009569998