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Business to business marketing...
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Marketing
28
Marketingmanagement
18
Marketing management
17
Theorie
10
Theory
10
Produktpiraterie
9
Consumer behaviour
8
Product counterfeiting
7
Intellectual property rights
6
International marketing
6
Geistiges Eigentum
5
Immaterialgüterrechte
5
Konsumentenverhalten
5
Marketing theory
5
Marketingtheorie
5
Verbraucherverhalten
5
Welt
5
Außenwirtschaftspolitik
4
International economy
4
Internationale Wirtschaft
4
Internationales Marketing
4
World
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Business-to-Business-Marketing
3
China
3
Creativity
3
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3
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Advertising
2
Auslandsverlagerung
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B-to-B-Marketing
2
Business-to-business marketing
2
Communication
2
Competitive strategy
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Counterfeit goods
2
Demarketing
2
Einführung
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55
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2
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Language
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English
75
Undetermined
33
Author
All
Blythe, Jim
69
Zimmerman, Alan
25
Zimmerman, Alan S.
17
Chaudhry, Peggy E.
12
Peters, Jonathan R.
5
Cordell, Victor V.
4
Szenberg, Michael
4
Bradley, Nigel
3
Chaudhry, Peggy
3
Cordell, Victor
3
Marcum, James W.
3
Martin, Jane
3
Bennett, Roger
2
Gordon, Cameron
2
Green, Rachael
2
Lawton, Laroi
2
Madichie, Nnamdi O.
2
Megicks, Phil
2
Peters, Jonathan
2
Ramrattan, Lall
2
Schaefer, Thomas E.
2
Sethna, Zubin
2
Blythe, Jim.
1
Evans, Ian
1
Fey, Richard
1
Fitzpatrick, Peter B.
1
Fugate, Douglas L.
1
Garaventa, Eugene
1
Gordon, Cameron E.
1
Harker, Michael
1
Herskovitz, Paul J.
1
Klein, Esther E.
1
Kubacki, Krzysztof
1
Longinotti-Buitoni
1
Luigi, Gian
1
Madichie, Nnamde O.
1
Ramrattan, Lall B.
1
Rayner, Tony
1
Rettie, Ruth
1
Siemieniako, Dariusz
1
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Published in...
All
Business horizons
5
Marketing intelligence & planning
4
The journal of business & industrial marketing
4
Marketing Intelligence & Planning
3
The American economist : journal of the International Honor Society in Economics
3
Business Horizons
2
Corporate Communications: An International Journal
2
International journal of management and decision making : IJMDM
2
Journal / The Capco Institute : journal of financial transformation
2
Journal of Business & Industrial Marketing
2
Journal of organizational excellence : realizing the value of human capital
2
Multinational business review
2
Qualitative Market Research: An International Journal
2
SAGE course companions
2
SAGE key concepts
2
SpringerLink / Bücher
2
The marketing review
2
AMA management briefing
1
CIM coursebook
1
Demarketing
1
Handbook of research on counterfeiting and illicit trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asia Pacific business
1
Journal of Financial Transformation
1
Journal of Product & Brand Management
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of professional services marketing
1
Journal of teaching in international business
1
Management for Professionals
1
Multinational Business Review
1
National productivity review : the journal of productivity management
1
Personality, design and marketing : matching design to customer personal preferences
1
Profiting from diversity : the business advantages and the obstacles to achieving diversity
1
Qualitative market research : an international journal
1
Springer eBook Collection / Business and Economics
1
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
1
The journal of brand management : an international journal
1
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Source
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ECONIS (ZBW)
46
OLC EcoSci
28
USB Cologne (EcoSocSci)
19
Other ZBW resources
11
RePEc
3
BASE
1
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61
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108
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61
High-Tech Outsourcing: A Benefit-Cost Framework
Gordon, Cameron
;
Zimmerman, Alan
- In:
The American economist : journal of the International …
51
(
2007
)
1
,
pp. 97-105
Persistent link: https://www.econbiz.de/10007751659
Saved in:
62
Preserving intellectual property rights: Managerial insight into the escalating counterfeit market quandary
Chaudhry, Peggy E.
;
Zimmerman, Alan
;
Peters, Jonathan R.
; …
- In:
Business horizons
52
(
2009
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10008160103
Saved in:
63
Undergraduate Business Education in the People's Republic of China: Adaptation to the Market Economy
Zimmerman, Alan
;
Fey, Richard
- In:
Journal of teaching in international business
12
(
2001
)
4
,
pp. 15-28
Persistent link: https://www.econbiz.de/10007113523
Saved in:
64
Impacts of services trade barriers: A study of the insurance industry
Zimmerman, Alan
- In:
The journal of business & industrial marketing
14
(
1999
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10007375191
Saved in:
65
International Services Marketing: A Review of Structural Barriers, Regulatory Limitations, and Marketing Responses
Fugate, Douglas L.
;
Zimmerman, Alan
- In:
Journal of professional services marketing
13
(
1996
)
2
,
pp. 33-58
Persistent link: https://www.econbiz.de/10007078812
Saved in:
66
Effects of Trade Barrier Perception on International Services Trade: A Study of Insurance Executives
Zimmerman, Alan
- In:
Journal of global marketing
12
(
1999
)
4
,
pp. 79
Persistent link: https://www.econbiz.de/10006987780
Saved in:
67
Contending with Chinese counterfeits: Culture, growth, and management responses
Zimmerman, Alan
- In:
Business horizons
56
(
2013
)
2
,
pp. 141-148
Persistent link: https://www.econbiz.de/10010083350
Saved in:
68
Evidence of managerial response to the level of consumer complicity, pirate activity, and host country enforcement of counterfeit goods : an exploratory study
Chaudhry, Peggy
;
Peters, Jonathan
;
Zimmerman, Alan
; …
- In:
Multinational business review
17
(
2009
)
4
,
pp. 21-44
Persistent link: https://www.econbiz.de/10009889628
Saved in:
69
Coping with cultural differences in international market research
Ramrattan, Lall B.
;
Zimmerman, Alan
;
Szenberg, Michael
- In:
Journal / The Capco Institute : journal of financial …
(
2001
)
3
,
pp. 109-116
Persistent link: https://www.econbiz.de/10009895794
Saved in:
70
Preserving intellectual property rights: Managerial insight into the escalating counterfeit market quandary
Chaudhry, Peggy E.
;
Zimmerman, Alan
;
Peters, Jonathan R.
; …
- In:
Business horizons
52
(
2009
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10008879524
Saved in:
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