Privacy research has paid little attention to consequences and peculiarities when firms share consumer data with a third party. Thus, we explore consumers' distinct standpoints regarding an impact on their perceived privacy risks due to a data sharing cooperation between two firms. We identified...

Privacy research has paid little attention to consequences and peculiarities when firms share consumer data with a third party. Thus, we explore consumers' distinct standpoints regarding an impact on their perceived privacy risks due to a data sharing cooperation between two firms. We identify...

Pieces of personal information (e.g. contact details, photos, thoughts and opinions on issues and things) on online social network sites are susceptible to third-party surveillance. While users are provided with the possibility to prevent unwarranted access using available privacy settings, such...

Location-Based Services (LBS) bring unprecedented mobility andpersonalization value to nomadic individuals and hence carrygreat commercial potential. However, the commercial potential ofLBS is obscured by the user’s concerns for privacy whereby theLBS provider can misuse the confidential...

The goal of this study is to contribute to the underexplored interplay of unrelated positive feelings and arousal and their effects on users' willingness to provide personal data. To this end, we conduct an online survey (n=368) based on a hypothetical social network sweepstake scenario in which...