Purpose – The purpose of this paper is to reflect on whether entrepreneurship is the way forward for marketing. Design … – Together, both entrepreneurship and marketing offer the opportunity to develop unique and tailored solutions to consumers …

Purpose – At the marketing/entrepreneurship interface, most research concerns how entrepreneurs market their businesses …

Purpose – The purpose of this paper is to investigate the relationship between entrepreneurship, innovation and quality … significant direct relationship between entrepreneurship, innovation and quality performance. Specifically, the three dimensions … of entrepreneurship namely, risk taking, proactiveness and autonomy are significantly associated with innovation and …

This paper considers the relevance which networks have for research at the Marketing/Entrepreneurship Interface. The …

This paper discusses methodological issues relevant to research at the marketing/entrepreneurship interface. Based on … analysis of 352 papers published in the proceedings of the annual International Symposium on Research at the Marketing/Entrepreneurship …

the marketing/entrepreneurship interface will be discussed. It is argued that much of the contemporary Nordic research in …

Purpose – Innovations lie at the heart of both entrepreneurship and marketing. While research has long focused on the …

-sized enterprises (SME) and entrepreneurship research. Based on an increasing focus on practice in the social theory literature and the …

review of the literature on entrepreneurial cognition and mindfulness at the marketing/entrepreneurship interface, a detailed …

‐sized enterprises' (SMEs') innovation and education in the context of entrepreneurship. Design/methodology/approach – A wide ranging … narrative supported by examples. Findings – There is still plenty of opportunity for innovation in entrepreneurship education … from the cultural context. Entrepreneurship is a force for social change. Originality/value – The discussion offers a …