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The association between gender and occupation in a gamified purchasing environment : perspective from Kosovo and Albania

Haziri, Fortesa; Pagria, Ina; Chovancová, Miloslava - In: International journal of electronic marketing and … 12 (2021) 3, pp. 215-231

Persistent link: https://www.econbiz.de/10012598409

Consumer Behavior in Online Games

Okuneva, Mariia - 2014

The present paper focuses on the concepts of motivations and fun in online games. The ultimate goal of our research is to understand consumer behaviour toward an online games extending Yee's model of motivations (Yee, 2006). We investigate relationships between fun, motivations, continued...

Persistent link: https://www.econbiz.de/10013045177

A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)

Badrinarayanan, Vishag A.; Sierra, Jeremy J.; Martin, … - In: Journal of business research : JBR 68 (2015) 5, pp. 1045-1052

Persistent link: https://www.econbiz.de/10010517112

Design of free-to-play mobile games for the competitive marketplace

Civelek, Ismail; Liu, Yipeng; Marston, Sean R. - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 258-288

Persistent link: https://www.econbiz.de/10011856660

State of research on gamification for online consumers in SCOPUS indexed marketing journals

Dutta, Nirankush; Negi, Srishti - In: Selected Papers from the 10th International Conference …, (pp. 3-12). 2024

Persistent link: https://www.econbiz.de/10015063589

Online gamers' preferences for online game charging mechanisms : the effect of exploration motivation

Tseng, Fan-Chen; Teng, Ching-I - In: International journal of e-business research : an … 11 (2015) 1, pp. 23-34

Persistent link: https://www.econbiz.de/10010526518

Online social games : the effect of social comparison elements on continuance behaviour

Esteves, José; Valogianni, Konstantina; Greenhill, Anita - In: Information & management : the internat. journal of … 58 (2021) 4, pp. 1-15

Persistent link: https://www.econbiz.de/10012533603

Explaining the outcomes of social gamification : a longitudinal field experiment

Zhang, Jun; Jiang, Qiqi; Zhang, Wenping; Kang, Lele; … - In: Journal of management information systems : JMIS 40 (2023) 2, pp. 401-439

Persistent link: https://www.econbiz.de/10014302565

Simple games for teaching economics online

Hong, Bei - In: Advances in economics education 1 (2022), pp. 66-86

Persistent link: https://www.econbiz.de/10014535200

Games, Online and Off

Williams, Dimitri; Kahn, Adam S. - In: The Oxford handbook of internet studies. 2013

Persistent link: https://www.econbiz.de/10012885192

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