Ubeda, Joan E.; Gieure, Clara; de‐la‐Cruz, Carlos; … - In: Management Decision 51 (2013) 3, pp. 615-628
the ability to create dialogue with their stakeholders and clarifying which style of communication they use. Design … includes implications for the need of businesses to develop communication strategies focused on social media, which are … designed to enable the development of a dialogue with stakeholders and allow firms to implement a communication strategy based …