Showing 23,131 - 23,140 of 23,273
Purpose – This paper seeks to propose a methodological tool for arts marketing, arguing that traditional approaches are not as effective as the newly developed visibility/involvement model in assessing the quality of a cultural organization's marketing strategy. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10014946226
Manufacturers use communication strategies to inform potential consumers of their product's existence, its main …
Persistent link: https://www.econbiz.de/10014946755
including external corporate environment, company characteristics, communication program and the characteristics of the M … – Results indicate that the existence of a communication program is among the most influential factors in the successful …
Persistent link: https://www.econbiz.de/10014932549
impact the lean implementation made on communication within the organization is also examined. Design … and positively. The research also found moderate support for improved communication in the organization attributable to … management support and communication in an organization's lean implementation. The findings highlight the importance of studying …
Persistent link: https://www.econbiz.de/10014932645
life of the organisation. The creation of poetry is used as a form of communication and provides a focus for thematic …
Persistent link: https://www.econbiz.de/10014932664
between communication processes and organisational effectiveness in SMEs. Design/methodology/approach – This quantitative … communication processes affects organisational outcomes within three high growth manufacturing SMEs in one area of Australia …. Findings – Results indicate that organisational communication processes does affect employees' levels of ambiguity regarding …
Persistent link: https://www.econbiz.de/10014932791
motivational tools) and both internal and external communication policies. Furthermore, they contribute to the social policy of the …
Persistent link: https://www.econbiz.de/10014932927
Purpose – The purpose of this paper is to investigate differences in decision‐making processes between UK and non‐UK managers in the defence manufacturing industry. Design/methodology/approach – A pilot study was conducted with a small number of firms in Yorkshire, UK. A large‐scale...
Persistent link: https://www.econbiz.de/10014933056
the ability to create dialogue with their stakeholders and clarifying which style of communication they use. Design … includes implications for the need of businesses to develop communication strategies focused on social media, which are … designed to enable the development of a dialogue with stakeholders and allow firms to implement a communication strategy based …
Persistent link: https://www.econbiz.de/10014933350
Purpose – The purpose of this paper is to prove the existence of significant differences between private and public corporate credibility antecedents and effects. Design/methodology/approach – Totally, 816 Spanish viewers’ valuations were obtained (408 for the public television network and...
Persistent link: https://www.econbiz.de/10014935515