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Complete B2B online marketing
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Subject
All
Relationship marketing
26,205
Beziehungsmarketing
25,531
Electronic Commerce
23,868
E-commerce
21,247
Lieferantenmanagement
17,508
Supplier relationship management
17,465
Consumer behaviour
15,122
Konsumentenverhalten
14,990
Online-Marketing
13,142
Internet marketing
13,026
Social Web
7,941
Social web
7,935
Theorie
7,057
Theory
7,028
Online-Handel
6,844
Online retailing
6,826
Internet
6,246
Customer satisfaction
6,211
Supply chain
6,208
Lieferkette
6,197
Kundenzufriedenheit
6,125
Deutschland
6,028
Germany
5,804
Service quality
4,639
Dienstleistungsqualität
4,619
Brand management
4,115
Markenführung
4,112
Business-to-business marketing
3,535
Marketingmanagement
3,520
B-to-B-Marketing
3,477
Marketing management
3,472
USA
3,332
United States
3,259
Einzelhandel
2,970
Retail trade
2,904
Vertrauen
2,780
Confidence
2,740
Markenimage
2,697
Brand image
2,696
Digitalisierung
2,549
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Online availability
All
Undetermined
24,279
Free
13,419
Type of publication
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Article
50,337
Book / Working Paper
27,120
Journal
222
Other
57
Database
1
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Article in journal
37,942
Aufsatz in Zeitschrift
37,942
Aufsatz im Buch
9,336
Book section
9,336
Graue Literatur
5,266
Non-commercial literature
5,266
Hochschulschrift
3,779
Working Paper
3,585
Arbeitspapier
3,392
Thesis
3,019
Collection of articles of several authors
1,974
Sammelwerk
1,974
Case study
1,340
Fallstudie
1,340
Aufsatzsammlung
1,248
research-article
1,129
Konferenzschrift
751
Ratgeber
548
Guidebook
510
Lehrbuch
505
Bibliografie enthalten
462
Bibliography included
462
Conference paper
440
Konferenzbeitrag
440
Textbook
416
Conference proceedings
398
Dissertation u.a. Prüfungsschriften
301
Amtsdruckschrift
278
Government document
278
Handbook
224
Handbuch
224
Collection of articles written by one author
165
Sammlung
165
Reprint
144
Article
131
conceptual-paper
126
Glossar enthalten
124
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124
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100
review-article
100
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English
61,930
German
14,143
Undetermined
1,228
French
284
Italian
77
Spanish
70
Polish
69
Russian
52
Romanian
39
Swedish
21
Dutch
20
Portuguese
16
Czech
10
Lithuanian
10
Hungarian
8
Serbian
5
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4
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4
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3
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3
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3
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3
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3
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3
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2
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1
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1
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1
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1
Korean
1
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Author
All
Homburg, Christian
148
Bruhn, Manfred
124
Kollmann, Tobias
98
Bauer, Hans H.
94
Kumar, V.
91
Kleinaltenkamp, Michael
87
Wirtz, Bernd W.
81
Verhoef, Peter C.
72
Huber, Frank
71
Heinemann, Gerrit
69
Kreutzer, Ralf T.
69
Svensson, Göran
66
Fritz, Wolfgang
65
Smith, Alan D.
61
Wiedmann, Klaus-Peter
61
Hollebeek, Linda D.
59
Alt, Rainer
58
Skiera, Bernd
58
Backhaus, Klaus
57
Peitz, Martin
56
Han, Heesup
55
Herrmann, Andreas
55
Ghose, Anindya
52
Palmatier, Robert W.
52
Piller, Frank T.
52
Dwivedi, Yogesh Kumar
51
Gil Saura, Irene
50
Krafft, Manfred
50
Mattila, Anna S.
49
Wagner, Stephan M.
49
Cheng, T. C. E.
48
Lindgreen, Adam
48
Reichwald, Ralf
48
Grönroos, Christian
46
Henneberg, Stephan
46
Kumar, Vikas
46
Stauss, Bernd
46
Walsh, Gianfranco
46
Albers, Sönke
45
Sheth, Jagdish N.
45
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Institution
All
Springer Fachmedien Wiesbaden
253
IGI Global
178
National Bureau of Economic Research
128
OECD
82
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
63
Organisation for Economic Co-operation and Development
44
Université Paris-Dauphine (Paris IX)
39
Europäische Kommission
36
Books on Demand GmbH <Norderstedt>
31
World Bank Group
29
Verlag Dr. Kovač
28
Deutsche Bank <Frankfurt am Main> / Research
25
Nomos Verlagsgesellschaft
25
Springer Gabler <Firma>
24
Springer-Verlag GmbH
23
Information Resources Management Association
22
Edward Elgar Publishing
21
UNCTAD
21
Haufe-Lexware GmbH & Co. KG
20
Universität Mannheim
20
American Marketing Association
18
HAL
17
EconWPA
16
NET Institute
14
RWTH Aachen
14
Verlag Franz Vahlen
14
Universität St. Gallen
13
World Bank
13
Competence Center E-Commerce <Bochum>
12
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
12
Wiley-VCH
12
AMACOM
11
Erich-Schmidt-Verlag
11
Federal Reserve Bank of Chicago
11
epubli GmbH
11
Bundesverband Materialwirtschaft, Einkauf und Logistik
10
Campus Verlag
10
Erasmus Research Institute of Management
10
INSEAD
10
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1,271
Journal of business research : JBR
1,183
Journal of retailing and consumer services
866
SpringerLink / Bücher
737
International journal of production economics
572
The journal of business & industrial marketing
487
International journal of production research
399
International journal of hospitality management
391
European journal of operational research : EJOR
372
Management science : journal of the Institute for Operations Research and the Management Sciences
274
Electronic commerce research
260
International journal of internet marketing and advertising : IJIMA
258
Springer eBook Collection
252
The journal of services marketing
249
The service industries journal
243
Journal of the Academy of Marketing Science
239
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
232
Gabler Edition Wissenschaft
228
Journal of marketing
222
Journal of strategic marketing
217
Journal of business-to-business marketing
208
Tourism management : research, policies, practice
205
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
203
Information systems research : ISR
194
Cogent business & management
189
International journal of business information systems : IJBIS
189
Technological forecasting & social change : an international journal
188
Journal of travel and tourism marketing
185
Journal of retailing
183
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
180
Journal of internet commerce
179
Journal of purchasing and supply management
178
Psychology & marketing
178
International journal of electronic customer relationship management : IJECRM
174
Asia Pacific journal of marketing and logistics
170
International journal of electronic marketing and retailing : IJEMR
168
International journal of contemporary hospitality management
167
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
167
Journal of hospitality marketing & management
166
Marketing intelligence & planning
166
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Source
All
ECONIS (ZBW)
71,497
USB Cologne (EcoSocSci)
2,402
Other ZBW resources
1,682
RePEc
1,232
EconStor
385
USB Cologne (business full texts)
254
BASE
248
OLC EcoSci
29
ArchiDok
8
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Showing
1
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10
of
77,737
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
2
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
3
Differentiating the effects of Internet usage and wireless usage on business-to-business and business-to-consumer e-commerce
Deng, Xuefei Nancy
;
Zhang, Jian
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 138-157
Persistent link: https://www.econbiz.de/10010474792
Saved in:
4
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
5
Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople
Moore, Jesse N.
;
Hopkins, Christopher D.
;
Raymond, Mary Anne
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 48-75
Persistent link: https://www.econbiz.de/10010248490
Saved in:
6
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
7
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
8
B2B digital marketing strategy : a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditi...
Bakhtieva, Elina
- In:
Oeconomia Copernicana
8
(
2017
)
3
,
pp. 463-478
Persistent link: https://www.econbiz.de/10012228890
Saved in:
9
Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David
;
Giusti, Giovanni
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
Saved in:
10
Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
Kanagaraj, D. Jayaprakash
;
Sudhahar, J. Clement
- In:
International journal of electronic customer …
9
(
2015
)
4
,
pp. 203-219
Persistent link: https://www.econbiz.de/10011606917
Saved in:
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