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Comparing adolescent-focused obesity prevention and reduction messages
Dooley, Jennifer Allyson; Deshpande, Sameer; Adair, Carol E. - In: Journal of business research : JBR 63 (2010) 2, pp. 154-160
Persistent link: https://www.econbiz.de/10003954667
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Preventing fetal alcohol spectrum disorders : the role of protection motivation theory
Cismaru, Magdalena; Deshpande, Sameer; Thurmeier, Robin; … - In: Health marketing quarterly 27 (2010/11) 1, pp. 66-85
Persistent link: https://www.econbiz.de/10003957550
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Successful contraceptive social marketing attempts in India
Deshpande, Sameer; Balakrishnan, Jaidev; Bhanot, Anurudra; … - In: Social marketing for public health : global trends and …, (pp. 327-355). 2011
Persistent link: https://www.econbiz.de/10003941698
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Communications in social marketing
Alden, Dana; Basil, Michael D.; Deshpande, Sameer - In: The SAGE handbook of social marketing, (pp. 167-177). 2011
Persistent link: https://www.econbiz.de/10009380669
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Comparing promoter and employee attributions for the causes of firm failure : the case of an Indian petrochemical company
Gok, Kubilay; Deshpande, Sameer; Deshpande, Anant P.; … - In: The international journal of human resource management 23 (2012) 12, pp. 2576-2596
Persistent link: https://www.econbiz.de/10009552574
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Decision framing and the role of commitment in social choice : implications for social marketing and communications
Lafreniere, Katherine C.; Deshpande, Sameer - In: Contemporary issues in social marketing, (pp. 95-110). 2013
Persistent link: https://www.econbiz.de/10011431912
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An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer; Chreim, Samia; Bello, Roberto; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 142-159
Persistent link: https://www.econbiz.de/10009770360
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Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer; Rundle-Thiele, Sharyn - In: Health marketing quarterly 28 (2011) 4, pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
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Perceived superiority of female condoms among female sex workers in India
Singh, Ajay; Deshpande, Sameer - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 149-157
Persistent link: https://www.econbiz.de/10010351646
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Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417
Persistent link: https://www.econbiz.de/10010198661