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Defining Markets, Defining Moments: America’s 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care

Dietz, Janis - In: Journal of Consumer Marketing 20 (2003) 2, pp. 172-173

Persistent link: https://www.econbiz.de/10014848323

Family consumer decision making in Israel: the role of teens and parents

Shoham, Aviv; Dalakas, Vassilis - In: Journal of Consumer Marketing 20 (2003) 3, pp. 238-251

This study replicated an earlier study conducted in the USA and examined Israeli families’ decision making regarding various products and decision‐making stages. The results revealed that teenage children have influence over family purchases, particularly for products relevant to them (like...

Persistent link: https://www.econbiz.de/10014848329

Customer loyalty and customer loyalty programs

Uncles, Mark D.; Dowling, Grahame R.; Hammond, Kathy - In: Journal of Consumer Marketing 20 (2003) 4, pp. 294-316

Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in...

Persistent link: https://www.econbiz.de/10014848335

The effect of attitude and perception on consumer complaint intentions

Kim, Chulmin; Kim, Sounghie; Im, Subin; Shin, Changhoon - In: Journal of Consumer Marketing 20 (2003) 4, pp. 352-371

The importance of managing dissatisfied consumers has increased because of severe competition from the introduction of new types of stores, such as online shopping. Focuses on consumers who complain directly to the offending firms because their dissatisfaction provides a firm with the...

Persistent link: https://www.econbiz.de/10014848338

Consumer behavior of Chinese children: 1995‐2002

McNeal, James U.; Yeh, Chyon‐Hwa - In: Journal of Consumer Marketing 20 (2003) 6, pp. 542-554

Chinese children’s consumer behavior and their influence on the consumer behavior of their parents are examined in a manner that allows comparisons with major findings reported seven years ago. Most noticeable differences are that the children’s income has doubled and their spending has...

Persistent link: https://www.econbiz.de/10014848353

Marketing to the self‐actualizing customer

Wolfe, David B.; Sisodia, Rajendra - In: Journal of Consumer Marketing 20 (2003) 6, pp. 555-569

Companies increasingly complain about a new band of “mysterious” consumers whose behavior is challenging the very foundation of modern consumer economies: materialistic aspirations. There is less interest in “things”. Designer labels are not the turn‐on like they were a few years ago....

Persistent link: https://www.econbiz.de/10014848354

Complying with privacy regulations in health plan operations

Krall, Stefani M.; Cooley, Steven M. - In: Journal of Consumer Marketing 20 (2003) 7, pp. 703-711

Health Plan Portability and Accountability Act of 1996 and the Telemarketing and Consumer Protection Act of 1994 … outreach efforts of ethical firms. It is especially challenging for health care firms as personal health information is among … health care organizations. Two program examples show how one firm successfully balances effectively administering health plan …

Persistent link: https://www.econbiz.de/10014848366

Public privacy and politics

Curran, Catharine M.; Richards, Jef I. - In: Journal of Consumer Marketing 21 (2004) 1, pp. 7-9

Invasion of privacy is a serious, and sometimes frightening, concept for many people. It can evoke images of big brother, in the form of big business, knowing your most intimate secrets and even selling those secrets to others. Laws to guard against these personal violations have been slow in...

Persistent link: https://www.econbiz.de/10014848367

The effect of brand extension strategies upon brand image

Martínez, Eva; de Chernatony, Leslie - In: Journal of Consumer Marketing 21 (2004) 1, pp. 39-50

The objective of this paper is to analyze the effect that a brand extension strategy has on brand image. Specifically, the paper analyzes how variables related to the parent brand and the extension influence brand image after the extension. From a sample of 389 consumers the paper demonstrates...

Persistent link: https://www.econbiz.de/10014848370

Interlinear or inscription? A comparative study of Chinese and American mall shoppers’ behavior

Li, Fuan; Zhou, Nan; Nicholls, J.A.F.; Zhuang, Guijun; … - In: Journal of Consumer Marketing 21 (2004) 1, pp. 51-61

This study compares the mall shopping behavior of Chinese and US consumers. Marked differences wee found between the two populations in their shopping motives, criteria for selecting the mall, and shopping behaviors. Unlike US shoppers, who visited the mall with diverse reasons, Chinese mall...

Persistent link: https://www.econbiz.de/10014848371