Antoñanzas Villar, Fernando; Rodríguez-Ibeas, Roberto - In: Health economics review 1 (2011) 4, pp. 1-8
they market when they face consumers who care about the healthy/unhealthy attributes of the product but incur in emotional/health … that produces the unhealthy food charges a higher price and obtains a larger share of the market unless the emotional/health …