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Together or alone on the prosocial path amidst the COVID-19 pandemic : the partitioning effect in experiential consumption

Cho, Yoon-Na; Kim, Ha Eun; Youn, Nara - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 64-81

Persistent link: https://www.econbiz.de/10012880162

Partitioning online experiential consumption increases subjective well-being during the times of uncertainty

Cho, Yoon-Na; Kim, Jinhee; Kwack, So Yean; Youn, Nara - In: International journal of advertising : the review of … 42 (2023) 5, pp. 945-968

Persistent link: https://www.econbiz.de/10014296451

Together or alone on the prosocial path amidst the COVID-19 pandemic : the partitioning effect in experiential consumption

Cho, Yoon-Na; Kim, Ha Eun; Youn, Nara - In: Journal of Research in Interactive Marketing 16 (2021) 1, pp. 64-81

Purpose: During these unprecedented times, acts of charity are deemed essential to help individuals in need and support the social safety net. Given the importance of prosocial behavior for survival through the coronavirus disease 2019 (COVID-19) outbreak, the authors investigate the effects of...

Persistent link: https://www.econbiz.de/10012812654

The role of targeted communication and contagion in product adoption

Manchanda, Puneet; Xie, Ying; Youn, Nara - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 961-976

Persistent link: https://www.econbiz.de/10003791496

A hidden Markov model of developer learning dynamics in open source software projects

Singh, Param Vir; Tan, Yong; Youn, Nara - In: Information systems research : ISR 22 (2011) 4, pp. 790-807

Persistent link: https://www.econbiz.de/10009413400

Green advertising for the sustainable luxury market

Lim, Dong Jae; Youn, Nara; Eom, Hyo Jin - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 288-296

Persistent link: https://www.econbiz.de/10012668454

Grotesque imagery enhances the persuasiveness of luxury brand advertising

An, Donghwy; Lee, Chulsung; Kim, Janghyun; Youn, Nara - In: International journal of advertising : the review of … 39 (2020) 6, pp. 783-801

Persistent link: https://www.econbiz.de/10012260276

Nostalgia's fulfillment of agentic and communal needs : How different types of self-concepts shape consumer attitudes toward nostalgia

Nam, Jiyeon; Lee, Yun; Youn, Nara; Kwon, Kyoung-min - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 303-313

Persistent link: https://www.econbiz.de/10011570899

The inspirational power of arts on creativity

An, Donghwy; Youn, Nara - In: Journal of business research : JBR 85 (2018), pp. 467-475

Persistent link: https://www.econbiz.de/10011815622

Reactions to nonconformity imagery in advertising among chinese and japanese consumers : the effect of personal and national cultural tightness

Youn, Nara; Park, Jaewoo; Eom, Hyo Jin - In: Journal of advertising 48 (2019) 5, pp. 532-554

Persistent link: https://www.econbiz.de/10012201502