Machine generated contents note: PART I INTRODUCTION: SOCIAL DILEMMAS AND TRUST 1 -- Chapter 1 Introduction 3 -- Elinor Ostrom and James Walker -- Chapter 2 Toward a Behavioral Theory Linking -- Trust, Reciprocity, and Reputation 19 -- Elinor Ostrom -- Chapter 3 Gaming Trust 80 -- Russell Hardin...

Emotional intelligence (EI) has recently found its way into marketing's discussions. Originating from the psychology domain, EI is the notion that people have differing abilities to pick up on emotional meanings in interpersonal communications and ultimately in their abilities to use that...