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Management and marketing of wine tourism business : theory, practice, and cases
Sigala, Marianna (ed.); Robinson, Richard N. S. (ed.) - 2019 - 1st edition 2018
Persistent link: https://www.econbiz.de/10011918703
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AI in marketing, sales and service : how marketers without a data science degree can use AI, Big Data and bots
Gentsch, Peter - 2019
Persistent link: https://www.econbiz.de/10011920790
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Technology and innovation for marketing
Pantano, Eleonora; Bassano, Clara; Priporas, … - 2019 - First published
-driven forms of marketing -- Final thoughts …
Persistent link: https://www.econbiz.de/10011840692
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Agricultural marketing
Barker, John W. - 1981
Persistent link: https://www.econbiz.de/10000015954
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An economics wind tunnel : the science of business engineering
Chen, Kay-Yut - In: Experimental and behavorial economics, (pp. 133-167). 2005
Persistent link: https://www.econbiz.de/10014518875
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Elgar encyclopedia of consumer behavior
Gollnhofer, Johanna Franziska (ed.); Hofstetter, Reto (ed.);  … - 2024
Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying … within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary …
Persistent link: https://www.econbiz.de/10014635742
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Freiling, Jörg (ed.); Kollmann, Tobias (contributor) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003501411
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Marketing : eine prozess- und praxisorientierte Einführung
Runia, Peter (contributor) - 2007 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003502319
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
Kreutzer, Ralf T. (ed.); Merkle, Wolfgang (ed.) - 2008 - 1. Auflage
Persistent link: https://www.econbiz.de/10003516908