Grow, André; Perrotta, Daniela; Del Fava, Emanuele; … - In: Journal of the Royal Statistical Society: Series A … 185 (2022), pp. S343-S363
Social scientists increasingly use Facebook's advertising platform for research, either in the form of conducting digital censuses of the general population, or for recruiting participants for survey research. Both approaches depend on the accuracy of the data that Facebook provides about its...