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This study is to consider the compulsive buying pattern based on a new Compulsive buying index score. It examines the influence of unplanned buying, emotions, purchasing power, impulsiveness, post-purchase, monomania, direct mail response, and online shopping on compulsive buying behavior in the...
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In the month of March 2020, the coronavirus epidemic engulfed the entire globe. Despite the fact that the lockdown …
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Significant changes have been brought about in consumer behaviour as a result of the COVID-19 pandemic. Digital consumption has attracted a large number of new consumers during the pandemic. However, there are few academic studies on the determinants of these crucial changes in consumer...
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