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Contents -- Introduction -- 1. How to Combine Theory and Business Practice? -- 1.1 About Theory -- 1.2 Qualitative, Quantitative, and Mixed Research Methods -- 1.3 Cases Studies: Why, How, and What? -- 1.4 The Case Study of Panasonic: Do You Believe in its Future Business? -- 1.4.1 Company...
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The book, written in English, is suitable for internationally oriented bachelor’s, master’s and MBA programs. Additionally, against the background of worldwide competition, the publication at hand offers relevant industry insights for interested political and economic decision makers.
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