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The impacts of customer participation and company reputation on customer-company identification
Xu, Lan; Wang, Tao; Cui, Nan; Su, Suhua - In: International journal of networking and virtual … 10 (2012) 3/4, pp. 247-259
Persistent link: https://www.econbiz.de/10009541403
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The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting; Wang, Tao; Mu, Wenlong - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
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How to reduce opportunism through contractual governance in the cross-cultural supply chain context : evidence from Chinese exporters
Jia, Yu; Wang, Tao; Xiao, Kefeng; Guo, Chiquan - In: Industrial marketing management : the international … 91 (2020), pp. 323-337
Persistent link: https://www.econbiz.de/10012422238
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Be loyal but not addicted : effect of online game social migration on game loyalty and addiction
Wei, Hua; Wu, Na; Wang, Tao; Zhou, Zongkui; Cui, Nan; … - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 343-351
Persistent link: https://www.econbiz.de/10011695117
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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
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A broader social identity comes with stronger face consciousness : the effect of identity breadth on deviant tourist behavior among Chinese outbound tourists
Wang, Tao; Zhong, Xiuli; Wang, Yu; Ii, Xue; Guo, Yueyue - In: Tourism management : research, policies, practice 94 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013439992
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What is the glamor of black-and-white? : the effect of color design on evaluations of luxury brand ads
Wang, Yu; Wang, Tao; Mu, Wenlong; Sun, Yifan - In: Journal of consumer behaviour 21 (2022) 5, pp. 973-986
Persistent link: https://www.econbiz.de/10013413090
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Institutional distance and the international market entry mode : a meta-analysis
Zhang, Wei; He, Xinming; Wang, Tao; Wang, Kang - In: Journal of international management 29 (2023) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10013535694
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How and when do exporters benefit from an international adaptation strategy? : the moderating effect of formal and informal institutional distance
Gao, Jie; Wang, Tao; Jia, Yu; Wang, Cheng Lu - In: International marketing review 39 (2022) 6, pp. 1390-1416
Persistent link: https://www.econbiz.de/10013455468