Antoñanzas Villar, Fernando; Rodríguez-Ibeas, Roberto - In: Health economics review 1 (2011) 4, pp. 1-8
In this paper, we carry out a theoretical analysis of the strategic choice made by firms regarding the type of food …/health costs when the food they consume has unhealthy attributes. We consider a two-stage game. In the first stage, one of the … that produces the unhealthy food charges a higher price and obtains a larger share of the market unless the emotional …