Wu, Hung-Che; Ai, Chi-Han; Chang, Ya-Yuan; Wang, De-Quan; … - In: Tourism Review 77 (2021) 1, pp. 177-189
Purpose: The purpose of this paper is to use the Macau gaming industry as a case study to discuss the multifaceted relationships involving experiential quality, experiential relationship quality and future experiential intentions. Design/methodology/approach: In this study, 566 usable responses...