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Brand authentication: creating and maintaining brand auras

Alexander, Nicholas - In: European journal of marketing : EJM 43 (2009) 3, pp. 551

Persistent link: https://www.econbiz.de/10008237701

Developing a Framework for the Study of the Internationalisation of Retailing

Akehurst, Gary; Alexander, Nicholas - In: The service industries journal 15 (1995) 4, pp. 204-209

Persistent link: https://www.econbiz.de/10007328833

The Internationalisation Process in Retailing

Akehurst, Gary; Alexander, Nicholas - In: The service industries journal 15 (1995) 4, pp. 1-15

Persistent link: https://www.econbiz.de/10007328845

Customers' Responses to Retail Brand Extensions

Alexander, Nicholas; Colgate, Mark - In: Journal of marketing management : MM 21 (2005) 3, pp. 393-420

Persistent link: https://www.econbiz.de/10006959798

Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process

Hutchinson, Karise; Quinn, Barry; Alexander, Nicholas - In: Journal of marketing management : MM 21 (2005) 1, pp. 149-180

Persistent link: https://www.econbiz.de/10006960577

Exploring identity: a figurative character image-elicitation approach

Butler, Clare; Finniear, Jocelyn; Marie Doherty, Anne; … - In: Qualitative Research in Organizations and Management: … 9 (2014) 2, pp. 151-168

Purpose – The purpose of this paper is to explore the potential of incorporating visual methods in the study of identity and identity work. Design/methodology/approach – Scholars have proposed a range of approaches to the study of identity. However, studies have typically relied on...

Persistent link: https://www.econbiz.de/10014989424