Voluntary standards have become a promising mode of governance to promote sustainable production and consumption in global value chains. Despite a growing number of studies on consumers' preferences for sustainable products, insufficient attention has been paid to the heterogeneity of existing...

A comprehensive study of the growth, potential, and limits of transnational eco-certification in China and the implications for other emerging economies. China has long prioritized economic growth over environmental protection. But in recent years, the country has become a global leader in the...