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Brand attitude and frugality as a lifestyle : evidence from coffee shop customers

Villavicencio, María; Schlesinger, Walesska - In: Advances in National Brand and Private Label Marketing …, (pp. 83-88). 2023

Persistent link: https://www.econbiz.de/10014289842

Understanding the role of individual concerns, attitude, and perceived value in green apparel purchase intention; the mediating effect of consumer involvement and moderating role o...

Pandey, Mithilesh; Yadav, Pinnika Syam - In: Cleaner and responsible consumption 9 (2023), pp. 1-8

The apparel industry has been a significant area of concern for the environment; hence there is an emphasis on the production and marketing of green apparel. The apparel industry is responsible for 10% of global carbon emissions and 20% of global water waste. The present study examined the...

Persistent link: https://www.econbiz.de/10014517161

A bibliometric analysis of perceived risks : a closer look at green marketing and green purchase intention

Sanyal, Aparajita; Sur, Samiran - In: International journal of productivity and quality … 43 (2024) 1, pp. 74-103

Persistent link: https://www.econbiz.de/10015065630

The effect of consumption experience on self-perception, willingness to pay, and purchase intention toward green products among Generation Z

Matin, Arian; Khoshtaria, Tornike; Mercan, Metin; … - In: International journal of green economics : IJGE 18 (2024) 3, pp. 318-337

Persistent link: https://www.econbiz.de/10015064547

An exploratory study on the moderating effect of e-WOM through green knowledge on green purchase intention

Pant, Mayank; Kumar, Rajeev - In: International journal of green economics : IJGE 17 (2023) 3, pp. 230-240

Persistent link: https://www.econbiz.de/10015064518

Does individuals' age matter? : a comparative study of Generation X and Generation Y on green housing purchase intention

Kumar, Jitender; Rani, Vinki; Rani, Garima; Rani, Manju - In: Property management 42 (2024) 4, pp. 507-522

Persistent link: https://www.econbiz.de/10015057008

Exploring consumers' motives for electric vehicle adoption : bridging the attitude-behavior gap

Chaturvedi, Pallavi; Kulshreshtha, Kushagra; Tripathi, Vikas - In: Benchmarking : an international journal 30 (2023) 10, pp. 4174-4192

Persistent link: https://www.econbiz.de/10014502530

Impact of Green Marketing on Purchase Intention: An Empirical Study from Pakistan

Rizwan, Muhammad; Aslam, Arslan; Rahman, Mujeeb ur; … - In: Asian Journal of Empirical Research 3 (2013) 2, pp. 87-100

The purpose of this study is to know the role of green perceived value, green risk and green trust on purchase intention of green product. This study applies four basic concepts of green market i.e green perceived value, green perceived risk, green perceived trust and green purchase intention....

Persistent link: https://www.econbiz.de/10010766364

Shades of green in risk and value

In: Strategic Direction 29 (2013) 6, pp. 5-7

Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...

Persistent link: https://www.econbiz.de/10015012463

From concern to consumption

In: Strategic Direction 29 (2013) 8, pp. 26-28

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015012602