their consumption of luxury fashion apparel. The study was an applied research in terms of purpose, a survey in terms of … luxury fashion apparel stores in Tehran. The data collection tools were the instrumental/terminal values questionnaire of … administered questionnaires were analyzed by descriptive and inferential statistics methods and Structural Equation Modeling (SEM …

buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication …/implications - The study shows what shapes the marketing communication strategies of the rising fashion industry but is limited to the … millennial buying decisions and not the larger fashion industry consumers. Practical implications - The needs for fashion …