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Functional and social value of chinese brands

Yang, Shuang; Jiménez, Fernando R.; Hadjimarcou, John; … - In: Journal of global marketing 32 (2019) 3, pp. 200-215

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Discovering Chinese product strategies on stimulating attitude and intention : involvement of innovation, country-of-origin and knowledge

Ramadania; Reswari, Rianti Ardana; Dhamayantie, Endang - In: Managing global transitions : international research journal 16 (2018) 3, pp. 215-234

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Antecedents of Chinese adolescents' purchase intention for local brands : the moderating influence of materialistic values

Shi, Bing; Zhang, Dan; Xie, Hongling; Zhou, Yinghui - In: The journal of consumer marketing 33 (2016) 4, pp. 292-301

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Fashion Heritage : Narrative and Knowledge Creation

Cantista, Isabel (ed.); Delille, Damien (ed.) - 2022

1 - Introduction -- 2 – GLOVER, Catherine, Fashion Storytelling through Dress and Lego Mini-Figures: Mary Queen of … Scots -- CHAPTER 3 – MONTI, Gabriele, An Exhibition to Define a Museum: Grazietta Butazzi and «Memos. On Fashion in This … Millennium -- CHAPTER 4 – ASPINALL, Matilda, Back to the Future of Fashion Past: Re-fashioning Future Garment Making -- CHAPTER 5 …

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Management perspectives on country of origin

Rashid, Arooj; Barnes, Liz; Warnaby, Gary - In: Journal of fashion marketing and management 20 (2016) 2, pp. 230-244

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Linking fashion consciousness with Gen Y attitude towards prestige brands

Casidy, Riza; Nuryana, Asti Nafia; Hati, Sri Rahayu Hijrah - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 406-420

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Psychological and behavioural drivers of male fashion leadership

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Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims

Bhaduri, Gargi; Ha-Brookshire, Jung E. - In: The journal of product & brand management 24 (2015) 5, pp. 504-517

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Rich, lavish and trendy : is lesbian consumers’ fashion shopping behaviour similar to gay’s? : a comparative study of lesbian fashion consumption behaviour in Germany

Braun, Kerstin; Cleff, Thomas; Walter, Nadine - In: Journal of fashion marketing and management 19 (2015) 4, pp. 445-466

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See now, buy now model : a passport to fashion brand equity

Brandão, Amélia Maria Pinto da Cunha; Dourado, Pedro; … - In: Scientific Annals of Economics and Business 67 (2020), pp. 33-55

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