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On the value relevance of customer satisfaction : multiple drivers and multiple markets

Raithel, Sascha; Sarstedt, Marko; Scharf, Sebastian M. - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 509-525

Persistent link: https://www.econbiz.de/10009566399

Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit : eine explorative Analyse von Unternehmensberatungsprojekten

Höck, Michael; Ringle, Christian M.; Sarstedt, Marko - In: Die Betriebswirtschaft : DBW 71 (2011) 6, pp. 577-597

Persistent link: https://www.econbiz.de/10009382928

Customer satisfaction with commercial airlines : the role of perceived safety and purpose of travel

Ringle, Christian M.; Sarstedt, Marko; Zimmermann, Lorenz - In: Journal of marketing theory and practice 19 (2011) 2, pp. 459-472

Persistent link: https://www.econbiz.de/10009383548

The use of partial least squares structural equation modeling in strategic management research : a review of past practices and recommendations for future applications

Hair, Joseph F.; Sarstedt, Marko; Pieper, Torsten M.; … - In: Long range planning : LRP ; international journal of … 45 (2012) 5/6, pp. 320-340

Persistent link: https://www.econbiz.de/10009685164

Editorial: Partial least squares : the better approach to structural equation modeling?

Hair, Joseph F.; Ringle, Christian M.; Sarstedt, Marko - In: Long range planning : LRP ; international journal of … 45 (2012) 5/6, pp. 312-319

Persistent link: https://www.econbiz.de/10009685169

Consumer choice in context : a qualitative meta-analysis and six experiments on the context dependency of consumer preferences

Lichters, Marcel - 2015

Persistent link: https://www.econbiz.de/10011410832

Selected contributions to marketing research : understanding subtle influences on consumer behavior and their impact on theory and practice

Lehmann, Sebastian - 2015

Persistent link: https://www.econbiz.de/10011382692

On the practical relevance of the attraction effect : a cautionary note and guidelines for context effect experiments

Lichters, Marcel; Sarstedt, Marko; Vogt, Bodo - In: AMS review : official publication of the Academy of … 5 (2015) 1/2, pp. 1-19

Persistent link: https://www.econbiz.de/10011294206

Uncovering and Treating Unobserved Heterogeneity with Fimix-Pls : Which Model Selection Criterion Provides an Appropriate Number of Segments?

Sarstedt, Marko - 2012

Since its first introduction in the Schmalenbach Business Review, Hahn et al.'s (2002) finite mixture partial least squares (FIMIX-PLS) approach to response-based segmentation in variance-based structural equation modeling has received much attention from the marketing and management...

Persistent link: https://www.econbiz.de/10013114495

Editorial - Partial Least Squares Structural Equation Modeling : Rigorous Applications, Better Results and Higher Acceptance

Hair, Joseph F. - 2013

This second Long Range Planning special issue on PLS-SEMin strategic management research and practice seeks to further progress towards this goal. The journal received 41 articles for its special issue on PLS-SEM, twelve of which completed a thorough review process successfully. Based on the...

Persistent link: https://www.econbiz.de/10013085116