Purpose: The purpose of this paper is to examine the reasons behind low penetration of Islamic banking in Pakistan. Specifically, the study investigates the differentiation of Islamic banks (IBs) from conventional banks, the role of religion in choosing Islamic banking and the perception of IBs...

Purpose: Islam plays a powerful symbolic and cultural role in the constitution of consumer preferences, especially in Muslim countries. To quantitatively study this role in the consumption patterns of Muslim consumers we need a suitable scale for religiosity. However, the existing scales of...

Purpose: This paper aims to examine the issue of corporate social responsibility (CSR) in Pakistan, where religiosity is very strongly prevalent. Based on literature, it is conceptualized that the consumers’ perception and awareness about the CSR activities influence their purchase...

Purpose: The purpose of this paper is to find out the most influential journals, articles, authors and the subject areas where Miles and Snow typology is used. The study identifies the opportunities for future research as well. Design/methodology/approach: Review is based on 196 journal...

The performance of small and medium enterprises is very important for both the economic and the social development of most emerging markets. Although Small and medium firms account for a large number of the industrial firms in emerging markets, their involvement in export related activities is...