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Determinants of mobile apps adoption among young adults : theoretical extension and analysis
Mehra, Aashish; Paul, Justin; Kaurav, Rahul Pratap Singh - In: Journal of marketing communications 27 (2021) 5, pp. 481-509
Persistent link: https://www.econbiz.de/10012624661
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The bright side of online consumer behavior : continuance intention for mobile payments
Purohit, Sonal; Arora, Rakhi; Paul, Justin - In: Journal of consumer behaviour 21 (2022) 3, pp. 523-542
Persistent link: https://www.econbiz.de/10013275506
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Effect of online social media marketing efforts on customer response
Upadhyay, Yogesh; Paul, Justin; Baber, Ruturaj - In: Journal of consumer behaviour 21 (2022) 3, pp. 554-571
Persistent link: https://www.econbiz.de/10013275508
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Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali; Sharma, Deepika; Parameswar, Nakul; … - In: Journal of business research : JBR 143 (2022), pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
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The role of organismic integration theory in marketing science : a systematic review and research agenda
Gilal, Faheem Gul; Paul, Justin; Gilal, Naeem Gul; … - In: European management journal 40 (2022) 2, pp. 208-223
Persistent link: https://www.econbiz.de/10013198088
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CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting
Dash, Ganesh; Paul, Justin - In: Technological forecasting & social change : an … 173 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10013203554
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Mobile shoppers' response to Covid-19 phobia, pessimism and smartphone addiction : does social influence matter?
Chopdar, Prasanta Kr.; Paul, Justin; Prodanova, Jana - In: Technological forecasting & social change : an … 174 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013205327
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Relationships among actors within the sharing economy : meta-analytics review
Barari, Mojtaba; Paul, Justin; Ross, Mitchell; … - In: International journal of hospitality management 103 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209285
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Meta-analysis and traditional systematic literature reviews : what, why, when, where, and how?
Paul, Justin; Barari, Mojtaba - In: Psychology & marketing 39 (2022) 6, pp. 1099-1115
Persistent link: https://www.econbiz.de/10013280058
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The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma; Paul, Justin; Gilal, Faheem Gul; … - In: Psychology & marketing 39 (2022) 7, pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107