Shipping-fee charges by online retailers have been known to impact customers' order incidence and cart size. While the importance of managing shipping fees is well documented, few studies have provided normative guidelines for e-tailers to determine optimal shipping-fee schedules. This paper...

The analytical network process (ANP) has been widely used to evaluate the suppliers, an important subject in supply chain management. We propose an integrated ANP-based evaluation model, which systematically examines six key decision-making modules. They are: questionnaire design, matrix...

In this research, we provide a comprehensive examination regarding outsourcing policies and decisions by conducting a systematic analysis from macro to micro level. At the macro level, we utilize a BOCR-based (Benefit, Opportunity, Cost, Risk) Analytical Network Process (ANP) model to find the...

This study examines the advertising appeals delivered, and the cultural values reflected in Chinese advertisements in newspaper and on TV. It proved that the most frequently used advertising appeals are 'technological', 'status', 'enjoyment', 'vain', 'natural', and 'healthy' for print ads,...