This paper proposes a concept called ‘strategic entrepreneurship’ that is grounded in the three academic fields of strategy, entrepreneurship and marketing. Regrettably, those concepts are only rarely or partly applied in SMEs and young ventures. We therefore argue for a synthesis of the...

In this paper, we argue that a trade off between homogenization and differentiation in social and cultural systems can be linked to systemic theories of evolutionary change. We briefly introduce the necessary perspectives from biological evolution, sociology and social psychology, innovation and...

This article deals with the intersection of marketing and entrepreneurship, two at first sight significantly different concepts, attempted to be merged, resulting in a construct called ‘entrepreneurial marketing’ applicable specifically for SMEs and young ventures. Regrettably, real...

The paper develops a formal evolutionary framework for organizational change. It argues that strategizing is part of a learning process that can be captured using evolutionary concepts illustrated by the example of globalization processes. These lead to entry and encounters of organizations of...

For technology-oriented SME, innovation and growth are important aspects of firm performance. A strategic orientation that emphasizes entrepreneurial behavior (entrepreneurial orientation, EO) may be an effective way to obtain these goals. However, there is little information on the internal...