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Grateful compliance : Gratitude effects on willingness to comply with responsible drinking messages

Septianto, Felix; Garg, Nitika - In: Psychology & Marketing 38 (2021) 9, pp. 1460-1474

Persistent link: https://www.econbiz.de/10012633145

The organizational framing effect on consumer evaluations of corporate donations

Septianto, Felix; Northey, Gavin; Weaven, Scott - In: European Journal of Marketing 55 (2021) 11, pp. 2871-2893

Purpose: This paperaims to investigate a novel expectation by examining how framing a company as its constituent members (members frame) versus an organization (organization frame) can influence consumer evaluations of a product or service from this company. Design/methodology/approach: Four...

Persistent link: https://www.econbiz.de/10012638161

The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181

Persistent link: https://www.econbiz.de/10011445982

Luxury customization and self-authenticity : implications for consumer wellbeing

Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252

Persistent link: https://www.econbiz.de/10013168058

Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement

Kemper, Joya A.; Bai, Xue; Zhao, Fang; Chiew, Tung Moi; … - In: Journal of business research : JBR 142 (2022), pp. 875-885

Persistent link: https://www.econbiz.de/10013169465

Disgust predicts charitable giving : the role of empathy

Chan, Eugene Y.; Septianto, Felix - In: Journal of business research : JBR 142 (2022), pp. 946-956

Persistent link: https://www.econbiz.de/10013169474

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility

Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189

Persistent link: https://www.econbiz.de/10012798110

David and Goliath : when and why micro-influencers are more persuasive than mega-influencers

Park, Jiwoon; Lee, Ji Min; Xiong, Vikki Yiqi; … - In: Journal of advertising 50 (2021) 5, pp. 584-602

Persistent link: https://www.econbiz.de/10012802331

Religious but not ethical : the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments

Arli, Denni; Septianto, Felix; Chowdhury, Rafi M. M. I. - In: Journal of business ethics : JBE 171 (2021) 2, pp. 295-316

Persistent link: https://www.econbiz.de/10012546738

Effects of power and implicit theories on donation

Khalil, Mary; Khan, Saira; Septianto, Felix - In: Australasian marketing journal 28 (2020) 3, pp. 98-107

Persistent link: https://www.econbiz.de/10012599964