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The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 29 (2021) 4, pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
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Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 27 (2019) 1, pp. 38-55
Persistent link: https://www.econbiz.de/10011999577
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Reclaiming the future : understanding customer forgiveness of service transgressions
Tsarenko, Yelena; Strizhakova, Yuliya; Otnes, Cele - In: Journal of service research 22 (2019) 2, pp. 139-155
Persistent link: https://www.econbiz.de/10012007424
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The fresh start mindset : transforming consumers’ lives
Price, Linda L.; Coulter, Robin A.; Strizhakova, Yuliya; … - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 21-48
Persistent link: https://www.econbiz.de/10011883873
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Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 16 (2008) 4, pp. 57-85
Persistent link: https://www.econbiz.de/10008141639
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Coping with service failures: The role of emotional intelligence, self-efficacy and intention to complain
Tsarenko, Yelena; Strizhakova, Yuliya - In: European journal of marketing : EJM 47 (2013) 1, pp. 71-92
Persistent link: https://www.econbiz.de/10010071297
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The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity
Strizhakova, Yuliya; Coulter, Robin A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10010071894
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“I’m Mad and I Can’t Get That Service Failure Off My Mind”
Strizhakova, Yuliya; Tsarenko, Yelena; Ruth, Julie - In: Journal of service research : JSR 15 (2012) 4, pp. 414-430
Persistent link: https://www.econbiz.de/10010036791
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The meanings of branded products: A cross-national scale development and meaning assessment
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 82-93
Persistent link: https://www.econbiz.de/10008065232
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And now, goodbye: Consumer response to sponsor exit
Ruth, Julie A; Strizhakova, Yuliya - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10009836709