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This study investigated the relationship between empowering leadership and team creativity by integrating the theory of group behavior with componential theory of creativity. For this study, data was collected from two sources (343 Subordinates, 67 Supervisors) by temporally dividing data...
Persistent link: https://www.econbiz.de/10012703512
Considering the ever-increasing trend of utilizing nudity content in marketing, this study investigates whether consumers' nudity attitudes modify their attitudes toward advertising in general (AAG) and also tests the mediation of offensiveness in this path. In addition, the study also tests the...
Persistent link: https://www.econbiz.de/10014278589
A variety of psychological and brand-related consequences are connected to customer advocacy. The possible processes behind these correlations are yet not fully understood. The purpose of this study is to investigate the relation that exists between customer advocacy and brand loyalty in the...
Persistent link: https://www.econbiz.de/10014278592
Recent years have spotted a majorboost in consumers turning to green consumption due to escalating sustainable development. Following this, how consumption values, green trust and greenwash affect green purchase intention remain unexplored in emerging economy. Drawing on the theory of...
Persistent link: https://www.econbiz.de/10012168142
This study examined peers' perceived central network position with supervisors’ rated individual creativity. Employing three sources of data collection technique consist of 286 employees, subordinate-colleague dyads, and their respective 40 supervisors. We collected data from the employees...
Persistent link: https://www.econbiz.de/10011965407
This study investigated the relationship between empowering leadership and team creativity by integrating the theory of group behavior with componential theory of creativity. For this study, data was collected from two sources (343 Subordinates, 67 Supervisors) by temporally dividing data...
Persistent link: https://www.econbiz.de/10012019218
Persistent link: https://www.econbiz.de/10011350544
Persistent link: https://www.econbiz.de/10012144623
Recent years have spotted a majorboost in consumers turning to green consumption due to escalating sustainable development. Following this, how consumption values, green trust and greenwash affect green purchase intention remain unexplored in emerging economy. Drawing on the theory of...
Persistent link: https://www.econbiz.de/10012153441
Persistent link: https://www.econbiz.de/10011744324