Ateş, Melek Akın; Van den Ende, Jan; Ianniello, Guido - In: International Journal of Operations & Production Management 35 (2015) 11, pp. 1512-1545
Purpose – The purpose of this paper is to investigate inter-organizational coordination (IOC) patterns between the buying firm, design agency, and component supplier in new product development (NPD) projects and to identify the determinants of these approaches. Design/methodology/approach –...