Pratama, Abdul Aziz Nugraha; Hamidi, M. Luthfi; Cahyono, Edi - In: Cogent Business & Management 10 (2023) 1, pp. 1-18
This research investigated the relationships between the awareness of halal-based products and services and people's intention to purchase. Also, it explored behavioral attitude as a mediating variable in influencing purchase intention. Data was collected through an online survey with 162...