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The anatomy of increasing competition : a study of Swedish Telecom's decision makers and their cognitive map

Söderlund, Magnus - 1991

Persistent link: https://www.econbiz.de/10000808109

Service encounters with virtual agents : an examination of perceived humanness as a source of customer satisfaction

Söderlund, Magnus; Oikarinen, Eeva-Liisa - In: European Journal of Marketing 55 (2021) 13, pp. 94-121

Purpose: Firms have begun to introduce virtual agents (VAs) in service encounters, both in online and offline environments. Such VAs typically resemble human frontline employees in several ways (e.g. the VAs may have a gender and a name), which indicates the presence of an assumption by VA...

Persistent link: https://www.econbiz.de/10012638166

Physical attractiveness of the service worker in the moment of truth and its effects on customer satisfaction

Söderlund, Magnus; Julander, Claes-Robert - In: Journal of retailing and consumer services 16 (2009) 3, pp. 216-226

Persistent link: https://www.econbiz.de/10003852535

The happy versus unhappy service worker in the service encounter : assessing the impact on customer satisfaction

Söderlund, Magnus; Rosengren, Sara - In: Journal of retailing and consumer services 17 (2010) 2, pp. 161-169

Persistent link: https://www.econbiz.de/10003956387

The "killer" ad : an assessment of advertising violence

Söderlund, Magnus; Dahlén, Micael - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1811-1838

Persistent link: https://www.econbiz.de/10008773201

Consumers as masters and slaves in the store : an examination of perceived control, emotions, and loyalty

Söderlund, Magnus - In: The European retail digest : the authoritative guide to … 54 (2007/08), pp. 42-47

Persistent link: https://www.econbiz.de/10003530363

Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions

Söderlund, Magnus; Colliander, Jonas - In: Journal of retailing and consumer services 25 (2015), pp. 47-57

Persistent link: https://www.econbiz.de/10011313602

Face value : images of headless decorative models increase consumer identification and product attitudes

Berg, Hanna; Söderlund, Magnus - In: The changing roles of advertising : [extended versions …, (pp. 263-272). 2013

Persistent link: https://www.econbiz.de/10009773441

An examination of the effects of message content that categorizes the customer

Söderlund, Magnus; Julander, Claes-Robert - In: The changing roles of advertising : [extended versions …, (pp. 341-350). 2013

Persistent link: https://www.econbiz.de/10009773939

Spreading joy : examining the effects of smiling models on consumer joy and attitudes

Berg, Hanna; Söderlund, Magnus; Lindström, Annika - In: The journal of consumer marketing 32 (2015) 6, pp. 459-469

Persistent link: https://www.econbiz.de/10011485848