Purpose: Many startups and incumbents seek to benefit from a platform business model, but the literature on digital platforms has primarily focused on the success of a few blockbuster companies such as Facebook, Uber and Airbnb, offering little insights into how to launch and scale platform...

Purpose: The purpose of this study is to explore and summarize the strategies organizations can follow when adopting a multi-sided platform (MSP) business model. MSPs benefit from direct and indirect network effects, quick scaling, fast innovation and new revenue streams....