, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

publishers and, consequently, their advertising attention may be allocated to different platforms. We demonstrate that this gives …We provide a model of online advertising display markets where consumer attention may be divided among multiple …

platform leads to an increase in the advertising level if viewers' preferences for the platforms are negatively correlated …This paper develops a fairly general model of platform competition in media markets allowing viewers to use multiple … platforms. This leads to a new form of competition between platforms, in which they do not steal viewers from each other, but …

incurred for these media. They are also mainly supported by advertising revenue. Early work stressed possible market failures … sides are coordinated by broadcasters (or “platforms”) that choose ad levels and program types, and advertising finances the …Media industries are important drivers of popular culture. A large fraction of leisure time is devoted to radio …

In media markets, consumers spread their attention to several outlets, increasingly so as consumption migrates online …. The traditional framework for studying competition among media outlets rules out this behavior by assumption. We propose a … advertising levels, and the impact of entry and mergers. We show that novel forces come into play, which reflect the outlets …

This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising …, where platforms deliver content to consumers and resell their “attention” to advertisers. A key distinction is drawn between …

of circulation on advertising demand. Editors choose first the political position, then simultaneously cover prices and … advertising tariffs. We contribute to the literature on two-sided markets by endogenizing the political differentiation of …

market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … media convergence and connects information and communication technologies. While new Internet media share some properties …