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Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil

Haryanto, Jony Oktavian; Moutinho, Luiz; Coelho, Arnaldo - In: Journal of business research : JBR 69 (2016) 10, pp. 4020-4032

Persistent link: https://www.econbiz.de/10011553877

What if the future never comes? : understanding consumer perceptions of future anticipatory efforts of brands

Haryanto, Jony; Kashif, Muhammad; Moutinho, Luiz; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 669-685

Persistent link: https://www.econbiz.de/10011739492

Personal and historical nostalgia : a comparison of common emotions

Marchegiani, Christopher; Phau, Ian - In: Journal of global marketing 26 (2013) 3, pp. 137-146

Persistent link: https://www.econbiz.de/10010189505

Nostalgia may not work for everyone : the case of innovative consumers

Barauskaitė, Dovilė; Gineikienė, Justina - In: Organizations and markets in emerging economies 8 (2017) 1, pp. 33-43

In recent years, marketers have widely used nostalgia in their marketing strategies. However, little research has … and referring to social identity theoretical framework, current research examines the relationship between nostalgia …, innovativeness and consumer purchasing decisions. Empirical results demonstrate that innovativeness and nostalgia might indeed act in …

Persistent link: https://www.econbiz.de/10012194982

I love to hate you : loyalty for disliked brands and the role of nostalgia

Demirbag-Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; … - In: The journal of brand management : an international journal 22 (2015) 2, pp. 136-153

Persistent link: https://www.econbiz.de/10011288573

The co-creation process in the development of nostalgic new products

Errajaa, Karim; Partouche, Judith; Dutot, Vincent - In: European journal of innovation management : EJIM 16 (2013) 4, pp. 440-458

Persistent link: https://www.econbiz.de/10010225482

Effects of advertising-evoked vicarious nostalgia on brand heritage

Merchant, Altaf; Rose, Gregory - In: Journal of business research : JBR 66 (2013) 12, pp. 2619-2625

Persistent link: https://www.econbiz.de/10010233136

It was a most unusual time : how memory bias engenders nostalgic preferences

Morewedge, Carey K. - In: Journal of behavioral decision making 26 (2013) 4, pp. 319-326

Persistent link: https://www.econbiz.de/10010196974

Profiting from our past : evoking nostalgia in the retail environment

Spaid, Brian I. - In: The international review of retail, distribution and … 23 (2013) 4, pp. 418-439

Persistent link: https://www.econbiz.de/10009788542

Emphasizing brand heritage : does it work? And how?

Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943

Persistent link: https://www.econbiz.de/10011436369