Konvergenzmanagement und Kommunikationsentwicklung sind zentrale Begriffe der aktuellen betriebswirtschaftlichen Theoriedebatte, die über das Feld der Ökonomie hinausweisen. Jeder der Beiträger dieses Bandes stellt einen Aspekt von Konvergenzprozessen auf ökonomischem, politischem, sozialem...

Purpose: The purpose of this paper is to determine inasmuch energy suppliers dedicate communicative resources toward sustainable development and corporate social responsibility (CSR), also paying attention to how they frame it, and if they manage to achieve consistency in their communication or...

Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...