"The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public...

"Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20th...

"The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and...