Jäckel, Katalin; Fodor, Mónika; Papp, Judit - In: Journal of contemporary economic and business issues 2 (2015) 2, pp. 5-22
Consumers have become environmentally conscious, they are keen on energy efficiency and the increasing importance of the environmental values in general has made this research relevant. We analyse the special elements of eco-marketing so that we can see which are the tools and marketing...
