The Battle of Attention -- The Role of Information Processing for Product Perception -- Unconscious Brand Messaging and Perception Beneath the Detection Threshold -- Human Needs and Values as Guideline for Brands and Their Products -- The Intersection of User Experience (UX), Customer Experience...

In the context of the SustainCity project (www.sustaincity.eu), three European cities (Brussels, Paris and Zurich) will be modelled using the land use microsimulation platform UrbanSim. This platform relies on various models interacting with each other, to predict long-term urban development....

We design an experiment to test the hypothesis that, in violation of Bayes Rule, some people respond more forcefully to the strength of information than to its weight. We provide incentives to motivate effort, use naturally occurring information, and control for risk attitude. We find that the...

Behavioural Finance relaxes the neoclassical assumption that investors consistently apply Bayes Rule when updating their expectations, and identifies the behavioural attributes that affect asset prices. This thesis extends this literature by examining deviations from the Bayesian model that...

Advanced Traveler Information Systems (ATIS) are becoming increasingly available throughout the world. While the impact of the provided information on the switching behavior has been investigated in the past, an area of research that is less well understood relates to the effect of the...

We design an experiment to test the hypothesis that, in violation of Bayes Rule, some people respond more forcefully to the strength of information than to its weight. We provide incentives to motivate effort, use naturally occurring information, and control for risk attitude. We find that the...