This study examines the diffusion of market orientation as a social learning process to acquire and transfer individual-level market orientation. Central to the diffusion are important work-group members, or envoys. Through their market-oriented action, top managers serve as market-oriented role...

Purpose – The purposes of this paper are to examine whether internal market orientation facilitates the development of external market capabilities, before influencing organizational performance, and to investigate whether learning orientation strengthens the aforementioned link....

Personalentwicklung in Sozialen Einrichtungen und Verbänden. Wie gelingt es, Mitarbeitende jeden Alters in Zeiten des demografischen Wandels nachhaltig zu gewinnen und insbesondere zu binden? Eingeführt durch Fachartikel zu den entscheidenden Handlungsfeldern werden zukunftsfähige und...